German National Tourist Office Call for Competition

German National Tourist Office Call for Competition
(in accordance with UVgO = the procurement and tender process by the German Federal Ministry for Economic Affairs and Energy)

1. Name and address of the entity calling for this tender, granting the award and where the expression of interest should be received: German National Tourist Office, Landmark Tower 2, Unit 1417, 8 North, Dongsanhuan Road, Chaoyang District, Beijing 100004, P.R. China, jingsi.wang@germany.travel

2. Type of award: Negotiated Procedure with a Call for Competition (according to UVgO)

3. Mode of application and offers to be submitted: all documents have to be supplied in writing by mail

4. Protection of confidentiality as well as information on access to the tender documents:
The full documents may be downloaded free of charge and without a restriction at:http:// http://www.germany.travel/en/germany/about-us/standard-terms-and-public-procurement/calls-for-tender.html

5. Type, volume and location of service procurement:

German National Tourist Office decide to make an online campaign with the theme of German castles for the branding of destination Germany. Therefore, a leading travel guide community is needed as a promotion platform, which has our target groups and offers the service of landing page, banner, H5 game etc. as tools to promote German castles.

Platform:
Online travel community, which offers travel guide, tips with PGC (Professional Generated Content) and UGC (User generated Content) for people who are willing to travel. This Platform should have a large number of users, Daily Page View and so on.

Promotion:
Various format for online campaign: attractive, creative, professional, interesting Massive exposure: Content, Banner, landing page, H5 Game Brand Focus: PGC Guide Brand Loyalty: App PUSH etc. KPI: 20.000.000 Impression / 113.400 Click

Report:
Project report with program data, analysis and summary.

Location: Beijing

6. If applicable, number, size and mode of bids: see tender documents

7. If applicable, additional admission of further bids: additional bids allowed

8. Applicable rules as to the completion date: Service commences: expected 15. April 2019 Service terminates: 31. July 2019

9. Name and location of place where the tender documents can be viewed:
http://www.germany.travel/en/germany/about-us/standard-terms-and-public-procurement/calls-for-tender.html , click on about us and continue to standard terms and public procurement

10. Deadline for application: March 15, 2019

11. Possible security deposit to be supplied: not applicable

12. Mode of payment or location of explanatory documents: see tender documents

13. Documents that have to be supplied so that the bids can be assessed as to the suitability of the bidder: see tender documents

14. Criteria used for the tender: see tender documents